Public relations is more than just media relations and positive publicity. While this is crucial, effective public relations is about broader communications strategies – ones that tackle media, stakeholders, community, employees and consumers. It’s about integration of all marketing strategies to deliver the best possible results for clients in line with a comprehensive communications strategy that defines desired outcomes. There is no business, irrespective of size, that will not benefit from positive public relations.
No matter the size of your business, public relations will play a pivotal role in your stakeholder relations and is the single most cost-effective means of influencing the opinions and perceptions that stakeholders have of your organisation.
At Teluka Mzuri, we believe that words have tremendous power. They can make or break an organisation and so, risk management of all your communications is our priority.
The power of positive publicity cannot be overstated. Our PR team can help craft your content, shape your corporate/ product narrative and then utilize our media contacts to generate a steady stream of editorial coverage.
Media Buying
We buy and place adverts at mainstream media and local media (on both print and electronic) as and when required.
We render print and electronic media activities for the clients in the form of newspaper advertisement, radio and TV interviews, promos and live outside broadcasts as well as running social media marketing as and when required.
The following activities will be part of the scope of the project as and when required:
We can meet your company’s needs of delivering information to the public through the best local media networks.
> Press releases
> Feature stories
> Case studies
> Thought leadership pieces
> White-papers
> Blogs
> Targeted distribution
> Proactive editorial outreach
> Interviews/ Q&A’s
> Company profiles
> Event/press coverage
> Reporting & analysis